Different Types of Advertising

There are many different major types of advertising. Institutional advertising is a form of advertising designed to enhance a company’s image rather than promote a particular product. Whereas product advertising is a form of advertising that touts the benefits of a specific good or service. Advocacy advertising a form of advertising in which an organization expresses its views on controversial issues or responds to media attacks. Pioneer advertising is a form designed to stimulate primary demand for a new product or products category. Competitive advertising is a form designed to influence demand for a specific brand. Furthermore, these types of advertising are very influential and important for marketing communications. Last we have comparative advertising and that is a form that compares two or more specifically named or shown competing brands on one or more specific attributes.

Public relations play a role in the promotional mix. Public relations is the element in the promotional mix that evaluates public attributes, identifies issues that may elicit public concerns, and executes programs to gain public understanding and acceptance. They are in charge of publicity which is an effort to capture media attention, often initiated through press releases that further a corporation’s public relations plans.

Media schedule is the designation of the media, the specific publications or programs, and the insertion dates of advertising. Continuous media schedule is a media scheduling strategy in which advertising is run steadily throughout the advertising period and is used for products in the later stages of the product life cycle. Seasonal media scheduling is a media scheduling strategy that runs advertising only during times of the year when the product is mostly to be used. Lastly, good public relations and media schedule can be one of the biggest factors of an organization to have a good advertising

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